When it comes to the recording studio business, you have a lot of competition. Sadly, if you are operating out of a small facility (or your home), your competitors are probably much larger professional studios. Don't worry - that doesn't mean you are bound to fail. You just need to stand out from the crowd of options for local musicians. Using some outside-the-box promotion techniques can be the tipping point when it comes to spreading the word about your studio.
Maybe you have tried some of the more traditional marketing and advertising methods: ads in the phone book, business cards at the local music shops, flyers, etc. I hope you haven't wasted too much money on advertising. Some of the best ways to market your small recording studio are cheap or free. Here are a few of those ideas...
Sticker mania: people love stickers. Bands know this, and they often give away hundreds of free stickers to their fans. But the crazy thing about stickers is that they don't just end up on notebooks and lying in drawers. Sometimes they end up in odd, but visible places. I'm not advocating this technique, but I once saw a sticker for my band end up on a police car. The cops were shutting down a raucous show, and a kid slapped our sticker on the bumper of the squad car. In less than 5 minutes, every person in the building had heard about it. The exposure was priceless. Imagine getting that kind of exposure for your recording studio. Get stickers printed, give them away gratuitously, and hopefully they will find their way to some unique places. Battle of the bands: this seems like an obvious advertising opportunity, but you would be surprised how many studios have never done this. Organize a battle in your city for the local bands. They will promote the event like crazy, because they want fans to show up and vote for them. Offer recording time in the prize package, and bands will flock to get booked on the show. In no time you'll have instant recognition for your studio from bands all over your city. This is a powerful way to target your audience and potential clients. Throw a party: this technique can be dangerous, so be careful. Hosting a party in your studio for local bands is a great way to get them in the door. They will get to know you, your studio, and they will feel comfortable and at home. That's the best way to convince a band to record with you. You simply tear down the barrier between them and your recording studio. But don't let things get out of hand. Equipment can get broken, drinks can be spilled, or worse. So make sure you are keeping an eye on things during the party.
Hopefully I have sparked your imagination when it comes to promoting your recording studio business. Just because you are the little guy competing with giants, it doesn't mean you can't win clients.
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