Thursday, September 6, 2012

How To Avoid Copyright Infringement

Copyright infringement is not an easy thing to explain. While it may seem as simple as not using someone else's work, it's not that easy. Thanks to the Electronic Frontier Foundation, and many other organizations, we have the ability to use others' works -- as long as we use it under Fair Use laws. So what does Fair Use have to do with copyright infringement, and how can you utilize it?

Fair Use laws allow us to use a copyrighted work without having to pay someone royalties. This includes using a copyrighted work for educational or instructional uses, criticism of the work, commentaries on the work, news reporting about the work, teaching on the work (including multiple copies for classroom use), scholarship uses, and research. This is talked about fully in Section 107 of the Copyright Code (commonly called Fair Use) and is available for you to read at your local library.

Copyright Infringement in day-to-day life

How To Avoid Copyright Infringement

Sometimes, if you're writing a paper for work or school, or if you are creating a Power Point presentation, you need to use someone's work that is already in copyright. So how do you use it without committing copyright infringement? All you have to do is ask -- the worst they can say is no, right? But, if they do say no, there are several items in the public domain which may help you to finish your project without having to commit copyright infringement.

What is the public domain, and how does it relate to copyright infringement?

Material that is not copyrighted is considered in the public domain. You cannot commit copyright infringement on works in the public domain. These works include things that the copyright has expired on, or is not copyrightable -- such as government publications, jokes, titles, and ideas. Some creators (writers, musicians, artists, and more) deliberately put their work in the public domain, without ever obtaining copyright, by providing an affiliation with Creative Commons. Creative Commons allows people who create materials to forfeit some, or all, of their copyright rights and place their work either partially or fully in the public domain.

So, how do I ensure I'm not committing copyright infringement?

First of all, if you're going to use someone else's material, you may want to check the public domain to see if something is suitable for use, instead of trying to use someone else's copyright. However, if you can't find something suitable (and you can't create something yourself), the next best thing (and your only legal course of action) is to find a piece that is in copyright, and contacting the copyright holder.

When you contact the copyright holder, make sure you tell them what you want to use their piece for -- whether it's for your blog, podcast, or report -- and ask if you can use it. You may have to pay royalties, or an attribution in your piece, or a combination of both. The creator may also place many limitations on when and how you can use their material. Follow all these instructions they give you, and you'll be free and clear to use their work as you want.

Once you have permission to use a copyrighted work, you need to make sure you stay within the agreed-upon boundaries. If you veer outside their agreed terms, you may open yourself up for a copyright infringement lawsuit, which can be nasty, costly, and time consuming. If you're in doubt, before contacting the copyright holder, contact a copyright lawyer to ensure you're following the law -- and protect yourself!

QUESTION: If you hear a great new band, and then download a song from MySpace, is that legal or not?

ANSWER: The events of copyright infringement are not only limited by Kazaa, Morpheus, or some other file sharing peer to peer (P2P) service. If you download a song -- no matter if you're on a website or a MySpace page -- and it isn't coming from the artist themselves, you may want to think about downloading it. Chances are, if it's not coming from them, you can't have it -- unless it is under a Creative Commons License. Creative Commons gives the exact ways in which you can use the license -- and many times those are completely free and legal to download, so make sure you check if it's under a CC License.

QUESTION: If I'm writing a paper, or article, and I want to quote another website, can I?

ANSWER: First of all, did you know the minute you write or create something, you hold the copyright to it? ESPECIALLY if you're writing it online -- it's very easy to track things on the Internet. So, if you're writing a blog, all the things you've written (no matter good or bad) are recorded, thanks to Archive.org, which lets you review last versions of your web pages.

Sometimes, we can use someone else's work in our own, and think we're small and anonymous. That no one will notice by the time you get it down -- you're just "borrowing" it. Before you begin quoting anyone's website -- from CNN to your local neighborhood hardware store -- you need to ask the person who holds the copyright if you can. Usually, they'll let you if you attribute to them. Depending who you talk to, you'll either have to pay royalties or license rights to republish. If you don't ask before you quote, you're beginning the events of copyright infringement and you are opening yourself up for a lawsuit.

How To Avoid Copyright Infringement
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Richard Cunningham is a freelance journalist who covers copyright law for www.ResearchCopyright.com. Download his free e-book, "Copyright Basics" at ResearchCopyright.com.

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Sunday, September 2, 2012

6 Podcasting Techniques For Podcast Marketing Success

Podcasting to your niche is a fantastic way of building your online credibility while tapping into new sources of traffic for your niche websites. Here are six techniques that will make your podcast a success.


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Podcasting Technique #1

Discover podcasting

6 Podcasting Techniques For Podcast Marketing Success

Even if you have a basic understanding of podcasting-do you know precisely what podcast is all about and how it works? Have you listened and subscribed to podcasts? I recommend you take a few days becoming familiarized with podcasting before attempting to record your own podcast.

Start Listening To Podcasts

As I described above it's also a good idea to start listening to podcasts so you can get a feel for what podcasting is all about. Podcast Alley lists thousands of podcasts. There are several popular podcasting directories like Podcast Alley listing many podcast. Take a look at the top 50 podcasts listed in Podcast Alley and listen to some of those podcasts. This is an excellent way of getting a feel for what podcasting is all about.

Podcasting Technique #2

Understand Your Niche

What passion do you share with others? Who is your target audience? What is your goal? Understanding your niche will not only help you in your podcast marketing endeavors but in any type of marketing. If you're doing article marketing you want to provide your niche with articles that will help your reader not just blast them with your affiliate link. This also applies to podcast marketing. Know your audience and what is you're trying accomplish.

If your goal is to build your credibility online within a niche than you need to be offer real value and knowledge to your listeners. This will take more ongoing podcasting and offering expert advice. Compared to podcasting to be listed in the directories for tapping new traffic. Than all you need is a few short podcasts. I explain this in more detail in my Niche Podcasting Guide but regardless of what marketing campaigns you're involved with the better understanding you have about your niche-the better you will do in that niche.

Podcasting Technique #3

Develop Your Plan Of Attack

What do you need to learn? There are many sources online that will help you start podcasting. Once you have the needed information (don't waste time re-inventing the wheel use a guide) start developing your plan of attack. What equipment do you need? How about software? What specific date will you start podcasting? Do you have support in place to help you out?

Podcasting Technique #4

Find Your Voice

Most of us can't stand the sound of our own voice. That was a tough barrier for me to break. But guess what-your recorded voice is not as bad as you think it is. Trust me on this. You might think it sounds awful but to other it won't. So just start recording to overcome this obstacle.

Be yourself! The beauty of podcasting is that it's not radio. The last thing we need is another radio DJ wannabe. You know what I'm talking about. It doesn't matter if you're from the Americas, Europe, Australia, Asia, we all have those over the top, cheesy, radio announcers. That is not what podcasting is all about. So be yourself and you will find your voice and you're listeners will become rabid fans!

Podcasting Technique #5

Podcast What?

This is another fear many future podcasters wrestle with but you shouldn't fret.  The beauty of podcasting is that listeners don't want the typical radio fodder so just be yourself.  And don't forget about video.  Are you leveraging the power of video marketing (you should)? If you have videos on YouTube-use that same video file and turn it into a podcast. It's an over looked fact that podcasting is not just audio. Video podcasting is very popular and you can use your existing videos and turn those into "new" video podcasts even if the actual video file is a year old.

Podcasting Technique #6

Just Do It - No Excuses!

I've bought many Internet marketing e-books and I'm active in the forums so I know how often folks say this: TAKE ACTION!

But a reason many successful marketers and gurus use that line is for a reason-it's true. If you really want to step up your Internet marketing efforts, than podcasting will give a significant advantage. But you have to start podcasting. So no more excuses, stop procrastinating and start podcasting right away.

6 Podcasting Techniques For Podcast Marketing Success

Alan Petersen is the author of Niche Podcasting. A step-by-step how to podcast guide which takes the reader by the hand. Niche Podcasting was written with Internet marketers in mind. Go check out my website to learn more about podcasting: http://www.NichePodcasting.com

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