MP3 vs. WMA

There are just a few audio compression formats out there, just like there are only a few image compression formats (you may have heard of them: JPG, GIF, BMP). Two of the most popular audio formats are WMA, or Windows Media Audio, and MP3 (Short for MPEG, Moving Pictures Experts Group, Audio Layer 3). WMA is the older audio format, produced by Microsoft, to work with Microsoft's Windows media player. The WMA compression format was designed specifically for this format, and thus can not be converted to other audio formats.

The audio quality of WMA and MP3 audio formats tends to be noticeably different. WMA is a decent quality audio format when streaming at phoneline speeds (maybe 30kbps or so). At such speed WMA almost reaches an FM level of audio quality, although not quite. At 128kbps, Microsoft claims the WMA is nearly CD-quality, although many would deny this. WMA, however, is not to be completely looked over. The compression provides relatively small audio files and they require less processing power to execute. It thus retains a deminishing niche as MP3 has become more popular and widely used.

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The MP3 audio compression was developed in Germany in 1991 by the Fraunhofer Institute. MP3 typically provides higher quality sound than WMA because it uses perceptual audio coding to compress CD-quality sound by a factor of 12. As a result, MP3 has become almost the universal standard among audio usage and broadcasting. It provides CD-quality sound at reasonable compression sizes and high streaming speeds. Watch out, however, at low bitrates, as MP3 quality will likely suffer.

MP3 vs. WMA

MP3 vs. WMA

Bradley James is a senior editor at SciNet.cc [http://www.scinet.cc], a website containing many helpful consumer electronics review articles. For more information on MP3 and WMA audio formats, please visit our MP3 vs. WMA [http://www.scinet.cc/articles/wma-vs-mp3/wma-mp3.html] webpage.

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5 Ways Copywriting Can Promote Your Professional Service Business

Monica, a very competent businesswoman, was describing her new website. "The headline will be my slogan," she said confidently. "You know: the part that goes, 'More impact when you speak, every time.'"

But a slogan and a headline fill different purposes.

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Naturally I've disguised the details but Monica's not unusual. You've got at least 5 ways to brag - all different.

5 Ways Copywriting Can Promote Your Professional Service Business

(1) Slogan or Tag Line.

Your slogan usually appears near your logo on your website, on your business card and (often) in your elevator speech.

Your slogan should reflect the benefits you offer your clients, not your own uniqueness. I once saw a slogan on a truck, "We know everything about lumber." My response: "So...why should I care?"

Better: "We use wood to make your home look beautiful."

I've used "Promotion with professionalism" and, "If your website isn't making money while you sleep, we need to talk." My current career slogan: "From career breakdown to career breakthrough."

(2) Resource box statement.

When you send out articles to promote your business, you need a short signature block - 5 to 7 lines - to conclude your article. You'll need a brief sentence summarizing your uniqueness, such as: "Mary Jones helps high-earning professionals lose their credit card debt and gain financial security in six months or less."

Some professionals opt for a simpler version: "Bob Smith helped over 200 authors publicize their books to increase sales" or even, "Jane Doe has been helping corporate executives manage their careers since 1992."

I recommend a sentence rather than a phrase because resource boxes get chopped when your article gets published.

(3) Irresistible freebie.

To motivate website visitors to sign up for your ezine, ecourse or podcast, you need a gift they can't wait to download. Go for broke with this one: if it feels over the top to you, it's probably just right for your readers.

Typical titles refer to a number of critical or essential tips. "Secrets" sounds corny but it still works. I've had considerable success with "7 best-kept secrets of client attracting copy." Others might be "How to avoid the 5 deadly mistakes made by career changers."

Tip: I encourage my copy clients to begin a website copywriting project with the freebie. It's a good way to get in touch with your clients' pain.

(4) Headline.

Your home page needs a killer headline that motivates readers to keep reading. We could spend a whole article on this topic - in fact, whole books have been written about headlines.

(5) Elevator speech.

Designing an elevator speech resembles creating copy for your website: you focus on the target and demonstrate your benefits.

I don't recommend trying to economize on promotion by using the same concept for all 5 bragging opportunities, although you'll find this formula applied successfully to packaged goods marketing. For professional services, each bragging opportunity calls for a new piece of copy, targeted to opportunity.

5 Ways Copywriting Can Promote Your Professional Service Business

And now I invite you to learn more when you download "7 best-kept secrets of client-attracting websites." Visit http://www.copy-cat-copywriting.com/subscribe.html From Cathy Goodwin, PhD, the Website Makeover Pro.

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Health Benefits of Pizza

In the past it was commonly believed that pizza was not really a healthy food. Part of the reason for this is that it was put in the same group as other fast foods, such as hamburgers and fries. This is a major misconception, as pizza can actually be a highly nutritional meal.

One of the main ingredients of pizza is the tomato, which contains lycopene, a powerful antioxidant. Lycopene is known to help fight many different types of cancer. Studies have shown that people who eat pizza at least once a week were much less likely to develop colon and mouth cancer as well as stomach and lung cancer. It is known to be especially helpful in fighting prostate cancer. Studies have shown that eating pizza can lower your chance of developing esophageal cancer by nearly 59%.

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It is the tomato that is the main cancer-fighting ingredient of pizza. Incredibly, studies have also shown that processed tomatoes such as those found in pizza or spaghetti sauce are actually higher in lycopene than fresh tomatoes. The reason for this is that during the process of cooking and processing the tomatoes, the water content evaporates leaving a higher concentration of the antioxidant.

Health Benefits of Pizza

Tomato sauce is extremely healthy, and for this reason so is pizza, but there are additional pizza toppings that can also enhance your health. Onions are rich in chromium, vitamin C, and fiber. They help to lower your blood sugar, cholesterol as well as blood pressure. Black olives are another great addition to pizza. Olives contain ingredients that help ward off heart disease and lower your cholesterol. The red pepper is a great pizza topping. They are sweet and tasty as well as full of Vitamin C, A, and B6.

Another health benefit of pizza is the dough. In actuality, pizza dough is another ingredient of pizza that is high in antioxidants, and through certain baking techniques the antioxidants in the dough can actually be increased.

Adding even more health benefits to pizza is simple. A vegetable pizza with just a little cheese is a very healthy food. You get the great taste and health benefits of pizza without all the extra fat and cholesterol normally associated with meats and cheese. If you are a meat fanatic and just can't handle your pizza without meat, you can always add some grilled chicken to your vegetable pizza. Chicken offers many health benefits that other meats don't, and it tastes great.

With the many health benefits of pizza, it can no longer be viewed in the same light as other fast foods.

Health Benefits of Pizza

Enjoy this article? For more pizza and pasta tips and recipes visit our Seattle Pizza Blog [http://seattlepizzablog.com/].

Jessica Ackerman is a senior staff writer for http://www.padrinospizzaandpasta.com - one of the best pizza places in Seattle. There are countless options for late night food delivery in Seattle but make sure to order from our pizza - Voted the best pizza in Seattle by Seattle Magazine.

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